Amazon’s ad optimization led to a 23% purchase rate boost

Challenge

Brand’s display ads underperformed in achieving desired results and business objectives. Despite allocating ample budgets, the ads were failing to generate interest and subsequent clicks.

Solution

Channel Aim conducted an analysis and determined that the creative elements used in the display ads did not adhere to best practices, which greatly affected the effectiveness of this ad format. To rectify this issue, Channel Aim’s ad design experts implemented a series of improvements, incorporating impactful and creative copywriting techniques along with various visual enhancements. The redesigned display ads resulted in a remarkable 89% increase in click-through rate (CTR) and a notable 23% improvement in the overall purchase rate.