Leveraging Amazon A+ Premium Content to Double Engagement & Differentiation

Challenge
The client’s category is plagued by numerous imitation products that are being sold at cheap prices. Competitors are going to great lengths to mimic the brand’s image in order to deceive shoppers.
Solution
After conducting a thorough investigation, it was determined that the client’s premium brand and product should refrain from adopting a pricing reduction strategy and instead concentrate on differentiating themselves from their competitors. One of the many measures taken to enhance this differentiation was to utilize Amazon’s A+ premium content, which provides access to unique features that can greatly set them apart from their competitors.