Amazon FBA Labeling done right: The Ultimate Seller’s Guide

The Ultimate Guide to Amazon FBA Labeling: What You Need to Know for Successful Selling


Are you an aspiring Amazon seller looking to tap into the lucrative world of Fulfilled by Amazon (FBA)? If so, mastering the art of Amazon FBA labeling is essential for your success. Whether you’re a newbie or an experienced seller, understanding the ins and outs of labeling requirements can make or break your selling experience on the platform.

In this comprehensive guide, we’ll walk you through everything you need to know about Amazon FBA labeling. From understanding the different types of labels to navigating through the strict labeling guidelines, we’ve got you covered. You’ll learn how to create and print barcodes, avoid common labeling mistakes, and stay compliant with Amazon’s requirements.

With our expert tips, you’ll gain the confidence to navigate the Amazon FBA labeling process with ease. Get ready to optimize your product listings, increase visibility, and boost your sales. Don’t miss out on this ultimate guide to Amazon FBA labeling – your ticket to successful selling on the world’s largest online marketplace.

What is Amazon FBA labeling?


Amazon FBA labeling refers to the process of affixing proper labels to your products before sending them to Amazon’s fulfillment centers. These labels contain important information such as product details, barcodes, and other identifiers that help Amazon track and manage your inventory. Proper labeling ensures smooth handling and delivery of your products, making it a crucial step in the FBA selling process.

Why is labeling important for successful selling on Amazon FBA?


Labeling is a critical aspect of selling on Amazon FBA for several reasons. First and foremost, it helps Amazon identify and track your products accurately. This ensures that the right products are delivered to customers in a timely manner, resulting in positive buying experiences.

Furthermore, proper labeling is essential for inventory management. When your products reach Amazon’s fulfillment centers, they go through a sorting and storage process. The labels on your products play a vital role in this process, helping Amazon identify the correct storage location and making it easier for them to retrieve and ship your products when orders are placed.

Additionally, labeling is crucial for compliance with Amazon’s policies. Amazon has strict guidelines regarding labeling, and failure to comply with these requirements can result in penalties, delays, or even suspension of your selling privileges. By adhering to Amazon’s labeling guidelines, you ensure that your products meet the platform’s standards and avoid any potential issues.

Requirements for Amazon FBA labeling


To ensure smooth processing of your products, it’s important to understand the labeling requirements set by Amazon. These requirements include:

    1. FNSKU (Fulfillment Network Stock Keeping Unit) Labels: FNSKU labels are unique Amazon identifiers that must be applied to each product you send to the fulfillment centers. These labels help Amazon track and manage your inventory. FNSKU labels can be printed directly on the product or on the packaging, depending on the product type.
    2. Barcode Labels: In addition to the FNSKU labels, you may also need to include barcode labels on your products. Barcodes help with efficient scanning and inventory management. Amazon accepts both UPC (Universal Product Code) and EAN (European Article Number) barcodes.
    3. Label Placement: Amazon specifies the placement of labels on your products. Labels should be clear, legible, and placed in a location that is easily visible to Amazon’s fulfillment center employees.
    4. Label Durability: Labels must be durable enough to withstand the rigors of transportation and storage. They should remain intact and readable throughout the entire fulfillment process.

Understanding Amazon FBA label types


Amazon FBA labels come in different types, depending on the product and packaging. The main types of labels include:

  1. Amazon-issued Labels: These labels are generated by Amazon and include the FNSKU barcode. Amazon-issued labels are typically used for products that don’t have manufacturer barcodes or require additional identification.

  2. Manufacturer Barcode Labels: If your products already have manufacturer barcodes (UPC or EAN), you can use these labels instead of Amazon-issued labels. However, it’s important to note that using manufacturer barcodes may require additional steps to ensure proper product identification.
  3. Stickerless, Commingled Inventory (SCI) Labels: SCI labels are used for certain products that are eligible for commingling. Commingling allows Amazon to mix identical products from different sellers in their fulfillment centers. SCI labels indicate that your products can be commingled with others, reducing the need for individual identification.

It’s essential to understand the specific label requirements for each product category and packaging type you sell on Amazon FBA. Familiarize yourself with the guidelines provided by Amazon to ensure accuracy and compliance.

How to create and print Amazon FBA labels


Creating and printing Amazon FBA labels is a straightforward process. Here’s a step-by-step guide to help you get started:

  1. Generate FNSKU Labels: Access the Amazon Seller Central platform and navigate to the “Inventory” tab. Select the products you want to label and choose the “Print Item Labels” option. This will generate FNSKU labels for your selected products.

  2. Print Labels: Use a compatible label printer or standard printer to print the labels. Make sure to select the appropriate label size and print settings to ensure accurate label placement and readability.
  3. Affix Labels: Carefully affix the labels to your products or packaging following Amazon’s guidelines. Take into account label placement, visibility, and durability to ensure proper scanning and handling throughout the fulfillment process.

Remember to test the print quality and readability of the labels before applying them to your products. This ensures that your labels meet Amazon’s requirements and can be easily scanned and recognized.

Common mistakes to avoid when labeling products for Amazon FBA


While labeling your products for Amazon FBA, it’s important to avoid common mistakes that can lead to complications or delays. Here are some common labeling errors to watch out for:

  • Incorrect Label Placement: Labels must be placed in the designated location specified by Amazon. Improper label placement can result in scanning issues, delays, or even rejection of your products.
  • Illegible Labels: Labels should be printed clearly and legibly. Poor print quality or smudged labels can cause scanning errors and hinder the handling process.
  • Label Covering Important Information: Make sure that labels do not cover any essential information, such as product details or safety warnings. Labels should be placed in a way that does not obstruct or compromise the integrity of the product or packaging.
  • Missing or Inaccurate Barcodes: Ensure that barcodes are accurate and match the product being labeled. Incorrect or missing barcodes can lead to misidentification and fulfillment errors.
  • Failure to Remove Old Labels: If you’re reusing packaging or repurposing products, it’s crucial to remove any old labels to avoid confusion or scanning errors. Make sure your products only have the necessary and up-to-date labels.

By avoiding these common mistakes, you can streamline the labeling process and minimize the risk of complications or delays with your Amazon FBA inventory.

Tips for efficient and accurate labeling for Amazon FBA


To ensure efficiency and accuracy in your labeling process, consider the following tips:

  1. Organize Your Inventory: Keep your inventory well-organized to easily identify and locate the products that need labeling. Establish a system that allows for efficient labeling and tracking.
  2. Invest in Quality Labeling Tools: Use high-quality label printers, labels, and barcode scanners to ensure accurate labeling and efficient scanning. Investing in reliable tools can save you time and minimize errors.
  3. Double-Check Label Placement: Before sending your products to Amazon’s fulfillment centers, double-check the label placement to ensure compliance. This helps prevent delays or rejection of your inventory.
  4. Regularly Review Amazon’s Labeling Guidelines: Amazon’s labeling requirements may change over time. Stay updated by reviewing Amazon’s guidelines regularly to ensure you’re following the latest standards.
  5. Test Labels Before Full-Scale Printing: Before printing a large batch of labels, test a few samples to ensure print quality, readability, and adherence to Amazon’s guidelines. This allows you to make any necessary adjustments before committing to a full-scale printing.

By implementing these tips, you can streamline the labeling process, improve accuracy, and minimize the risk of errors or non-compliance with Amazon’s requirements.

Labeling resources and tools for Amazon FBA sellers


As an Amazon FBA seller, you have access to various labeling resources and tools that can simplify the labeling process. Here are some resources worth exploring:

  • Amazon Seller Central: The Amazon Seller Central platform provides detailed information on labeling requirements, guidelines, and procedures. Take advantage of the resources available to ensure accurate labeling.
  • Labeling Software: There are numerous labeling software options available that can automate the label creation and printing process. These tools can save you time and help ensure accuracy.
  • Label Printers: Invest in a label printer that is compatible with Amazon’s labeling requirements. Look for printers that offer high print quality, durability, and user-friendly features.
  • Barcode Scanners: Barcode scanners can streamline the scanning and inventory management process. Choose scanners that are compatible with Amazon’s system and can handle the volume of your inventory.

These resources and tools can enhance your labeling efficiency, accuracy, and compliance with Amazon’s requirements. Explore the options available and choose the ones that best suit your needs as an Amazon FBA seller.

Frequently asked questions about Amazon FBA labeling


Q: Can I reuse packaging with old labels for Amazon FBA?

A: It’s generally recommended to use new packaging or remove any old labels to avoid confusion. However, if the old labels do not interfere with the proper identification of your products, you may reuse the packaging.

Q: What happens if my labeling doesn’t meet Amazon’s requirements?

A: Non-compliance with Amazon’s labeling requirements can result in penalties, delays, or even suspension of your selling privileges. It’s crucial to adhere to the guidelines to ensure smooth processing of your products.

Q: Can I use my own barcode labels instead of Amazon-issued labels?

A: If your products already have manufacturer barcodes (UPC or EAN), you can use those labels instead of Amazon-issued labels. However, additional steps may be required to ensure proper product identification.

Q: Do I need to label every individual unit or just the packaging?

A: Each individual unit or packaging requires proper labeling. This ensures accurate tracking and identification of your products throughout the fulfillment process.

Q: Can I print labels using a standard printer?

A: Yes, you can use a standard printer to print labels. However, make sure to select the appropriate label size and print settings to ensure accuracy and readability.



Mastering the art of Amazon FBA labeling is crucial for successful selling on the platform. By understanding the requirements, types of labels, and best practices, you can navigate the labeling process with confidence. Remember to stay compliant with Amazon’s guidelines, avoid common labeling mistakes, and utilize the available resources and tools to streamline your labeling efforts.

With proper labeling, you can optimize your product listings, increase visibility, and boost your sales on Amazon FBA. Start implementing the strategies outlined in this ultimate guide to Amazon FBA labeling, and watch your selling experience flourish on the world’s largest online marketplace.

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