Essential KPIs for Growing E-Commerce
Apparently measuring performance is crucial in today’s digital landscape, because it’s the only way to understand if what you do really works or don’t, especially in E-commerce where investment in marketing activities could have instant negative impact on margins. By being thorough on measuring all your digital marketing activities, you can shape successful strategies and take right actions which will drive growth of your sales.
Following we present you our KPI framework which you can use to enhance your E-commerce business insight generation and so increase performance of your strategies, campaigns and grow sales.
During the course of the campaign, monitor performance against watch metrics in real time, to inform possible optimisation of the activity.
Once the campaign is complete, and during the campaign where practical, evaluate performance against drive metrics, to understand the brand and business impact, and define actions to improve future campaigns.
How to use KPI framework
Paid Search KPIs
Organic Search KPIs
Video Ad KPIs
KPIs for Display & Social Ads
KPIs for private media websites