Looking ahead and making a plan is an excellent strategy to position yourself for success on the Amazon store. Make use of the calendar in combination with our preparation recommendations to start organizing for a prosperous 2023.

Top 5 tips on how to leverage upcoming events

1. Plan for Prime Day and Prime Exclusive Discounts:

   • Stay updated on the dates for 2023 Prime Day and Prime Exclusive Discounts.
   • Prepare two months in advance, enroll in marketing or advertising efforts and send FBA shipments on time.

2. Promote seasonal products:

   • Boost marketing efforts around relevant seasonal products using ads, deals, coupons, and promotions.
   • Market listings with Sponsored Products to increase visibility and sales.

3. Stay stocked up:

   • Plan inventory to meet seasonal demand for products.

4. Plan for proper lead times:

   • Include extra lead time in FBA shipments to Amazon warehouses during peak seasons.
   • Double lead times to ensure sufficient inventory stocked for seasonal demand.

5. Optimize your ads:

   • Use relevant seasonal terms in targeted keywords and increase Sponsored Products budget.
   • Use high-quality imagery that highlights product benefits.