Looking ahead and making a plan is an excellent strategy to position yourself for success on the Amazon store. Make use of the calendar in combination with our preparation recommendations to start organizing for a prosperous 2023.
Top 5 tips on how to leverage upcoming events
- Plan for Prime Day and Prime Exclusive Discounts:
- Stay updated on the dates for 2023 Prime Day and Prime Exclusive Discounts.
- Prepare two months in advance, enroll in marketing or advertising efforts and send FBA shipments on time.
- Promote seasonal products:
- Boost marketing efforts around relevant seasonal products using ads, deals, coupons, and promotions.
- Market listings with Sponsored Products to increase visibility and sales.
- Stay stocked up:
- Plan inventory to meet seasonal demand for products.
- Plan for proper lead times:
- Include extra lead time in FBA shipments to Amazon warehouses during peak seasons.
- Double lead times to ensure sufficient inventory stocked for seasonal demand.
- Optimize your ads:
- Use relevant seasonal terms in targeted keywords and increase Sponsored Products budget.
- Use high-quality imagery that highlights product benefits.